The excitement that e-books generated amongst aspiring authors has pretty largely proven to be unfounded. And it could be thanks to the organisations which supposedly support the new author. To get market share, Amazon, amongst others, promotes the notion of free e-books, and tells new authors that giving their books away helps to promote the author to the reading public. In reality, readers now don’t buy e-books, don’t support new authors, they simply look for the freebies. Amazon looks good in this process, and very few new authors see sales of any significance.